The three letters of the Zip logo are blended together to form an almost solid shape.
The centre graphic which represents the real life object also holds together the logo by breaking up the block allowing the letter I to be seen as well as allowing the Z and P to become legible.
9. Upside Down
The clever execution of the Upside Down logo maintains legibility by manipulating select letters to represent the brand name. By using alternate letters or flipping the orientation of a letter gives an unusual appearance despite being easily reabable.
8. 7 and 6
The geometric layout of the Seven and Six logo creates a groovy looking mark that also acts as the graphical alternative of the brand name. Using the numeric figures and the ampersand reinforce the complete worded variations.
Another logo that plays in representational symbols while relating heavily to the brand name is the Schizonphrenic logo. Being a medical disorder that often depicts split personalities the logo characterises this with simple shapes that depict a happy and sad face.
6. Rehabilitation Hospital Corporation of America
The highly symbolic logo of the Rehabilitation Hospital Corporation of America logo communicates a complex message with just a simple design. Using the globally renown cross symbol to represent help and medical attention and the steps to reflect on the steps taken back to normal life.
5. Museum of London
The new Museum of London logo first appears to be a collation of current logo design trends, but with deeper inspection and research the underlying meaning of the logo is discovered. The organic shapes that make up the logo represent the history of London, showing its growth over time expanding geographically.
4. Modern Nerd
The Modern Nerd logo makes fine use of negative space to fool the eye into seeing the overall image of a figure, using just the symbolic shapes of hair, glasses and tie it links in well to the stereotypical geek/nerd image.
Another logo that links well to its name and subject is that of Cattleyard Promotions. Being a music related business the logo uses various graphics of instruments but combines them to form the overall shape of a cow, bringing together these two inspirations into a unique mark.
The combination of two images into one is what makes the Candy logo so great. Using both a stereotypical sweet product and an illustration of a girl’s head link in well to the nature of the product. Even the wording blends in to become part of the artwork.
The Bison logo by Seamus Leonard is an excellent example of how letters of a word can be distorted to create a completely different shape to reinforce its meaning while maintaining readability.